Marketing
Library Guides
Databases - Try These First
ABI Inform Global
- Description:
- ABI covers business and trade journals for marketing. Included topics are: market shares, company, brands, and consumer information.
Business Source Complete
- Description:
- Full text peer-reviewed business journals & abstracts for scholarly business journals back to 1886.
eMarketer
- Description:
- Market research information related to the Internet, e-business, online marketing & emerging technologies.
Passport GMID
- Description:
- International consumer information includes statistics, reports, & range of consumer lifestyle information.
MarketResearch.com Academic
- Description:
- Access over 500 market research reports.
Mintel Reports
- Description:
- Market research reports, data & analysis of the competitive landscape & profiles. Instructions: Individual registration required.
- Instructions:
- Individual registration required.
PMB (Print Measurement Bureau)
- Description:
- Annual data on Canadian consumer preferences, product usage, & consumer lifestyles. Note: Category reports require Internet Explorer.
- Instructions:
Note: Category reports require Internet Explorer.
Databases
2006 Community Profiles
- Description:
- Statistical profiles of Canadian communities highlighting education, income, work, families, dwellings, & population demographics.
Academic Search Complete
- Description:
- Provides indexing, abstracts, & full-text scholarly journals in a variety of disciplines, including marketing.
Alacra
- Description:
- Search engine that searches multiple business databases at once for marketing information: by product, company and sector.
Business & Industry Database
- Description:
- Search trade magazines for brand share, product and marketing information.
Proud Contributor - Wall Street ExecutiveLibrary
(www.executivelibrary.com)
CARDOnline
- Description:
- Provides Canadian advertising rates, data, media planning info, & a media directory. Search for ad agencies, newspapers, associations, etc. Instructions: Please note - Email and password not required
- Instructions:
- Please note - Email and password not required.
CBCA Complete
- Description:
- This database covers Canadian marketing information in trade and business magazines.
comScore
- Description:
- Metrics on website activities; unique site visitors, % reach, % unique visitors, average daily visitors, minutes, total pages viewed.
DemographicsNow: Library Edition
- Description:
- Analysis of the demographic & market potential of any geography in the U.S.
E-STAT (Statistics Canada)
- Description:
- Statistics Canada articles & statistical tables on diverse topics. Tables from 1996, 1991, & 1986 Censuses of Canada are included.
Factiva
- Description:
- Covers numerous newswires and newspapers around the world; useful for consumer information by region.
Freedonia Focus Industry Market Research Portal
- Description:
- Market research reports that include in depth analysis of market, product,industry & competitors.
Gale Directory Library
- Description:
- Includes Brands & Their Companies, Market Share Reporter, Encyclopedia of Business Information Sources, & more.
Ingenta
- Description:
- Useful as a current awareness alerting service for various marketing journals.Contains table of contents information & article citations from over 27,000 publications. Articles date as far back as the 1950's.
Investext Plus
- Description:
- Database of brokerage house reports by company and industry information. Market and brand share is noted.
- Instructions:
- Please note that University of Alberta access to this product does include the full reports. If you see a fee associated with reports, it is being covered by the University of Alberta Libraries' subscription and you will not be charged. Note: Please use Internet Explorer. Does not work with Firefox, Safari, Chrome, or most other browsers.
Ipsos News Center
- Description:
- Database of all publicly released polling data undertaken by Ipsos Reid, accompanied by detailed data tables with demographic breakdowns.
MarketLine Advantage
- Description:
- Provides market comparison, market size, segmentation, share & distribution data for 150 consumer products in 55 countries.
PsycINFO
- Description:
- Journal articles, dissertations, & technical reports about psychology including consumer behaviour dating as far back as 1806.
SimplyMap
- Description:
- Contains demographic data, projections, Household Expenditure Potential, PRIZM C2 information, etc. for all areas of Canada.
Statistics Canada Downloadable Publications
- Description:
- Links to Statistics Canada publications that include statistics on demographics, employment, trade, crime, economic indicators, retail sales, communications & more.
SuperDemographics
- Description:
- Provides access to Canadian demographic information down to neighborhood level that includes income, lifestyle, education, household expenditure, etc.
TableBase
- Description:
- Specializes exclusively in tabular data on market share, companies, industries, products, demographics, etc.
© 2012
University of Alberta Libraries - University of Alberta, Edmonton, AB, Canada T6G 2R3
Web Site Privacy Policy
Web Site Privacy Policy