Useful as a current awareness alerting service for various marketing journals.Contains table of contents information & article citations from over 27,000 publications. Articles date as far back as the 1950's.
Database of brokerage house reports by company and industry information. Market and brand share is noted.
Please note that University of Alberta access to this product does include the full reports. If you see a fee associated with reports, it is being covered by the University of Alberta Libraries' subscription and you will not be charged. Note: Please use Internet Explorer. Does not work with Firefox, Safari, Chrome, or most other browsers.