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.:Place Hold

Global marketing & advertising : understanding cultural paradoxes

6th edition.

Mooij, Marieke K. de, 1943- author.

Holdings
Northwestern Polytechnic - Grande Prairie Learning Commons
	Copy	Material	Location
HF 5415.127 M66 2022	1	Book	On Shelf
MacEwan University Library
	Copy	Material	Location
HF5415.127 .M66 2022	1	Book	On Shelf

.:Place Hold

Global marketing & advertising : understanding cultural paradoxes 6th edition.
Mooij, Marieke K. de, 1943- author.

.:Place Hold

Global marketing & advertising : understanding cultural paradoxes 6th edition.
Mooij, Marieke K. de, 1943- author.

Personal Author:	Mooij, Marieke K. de, 1943- author.
Uniform title:	[Global marketing and advertising]
Title:	Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij.
Edition:	6th edition.
Publication:	Los Angeles : SAGE, 2022.
Copyright date:	©2022
Physical description:	xxi, 504 pages : illustrations (chiefly color) ; 24 cm
Content type:	text txt
Content type:	still image sti
Media type:	unmediated n
Carrier type:	volume nc
Subject term:	Target marketing--Cross-cultural studies.
Subject term:	Advertising--Cross-cultural studies.
Subject term:	Consumer behavior--Cross-cultural studies.
Bibliography note:	Includes bibliographical references and index.
ISBN:	9781529732498 (print)
ISBN:	1529732492 (print)
ISBN:	9781529732504 (pbk)
ISBN:	1529732506 (pbk)
key:	9833277

Northwestern Polytechnic